It is a thrill and honor to unveil this new float with Ford today.” Designed and built by Parade Company artists, Ford’s “Powering the Community” float is over 100 feet long. “We worked with Ford on the design and our amazing artisans brought it to life to capture Ford’s powerful community impact and innovation – from Michigan Central to the F-150 Lightning. “Ford Motor Company is an amazing community partner from every aspect imaginable, and a remarkable supporter of The Parade Company and America’s Thanksgiving Parade presented by Gardner White,” said Michaels. The new float designed and built by Parade Company artists will debut in America’s Thanksgiving Parade presented by Gardner White. The outdoor reveal was attended by Mary Culler, President of Ford Motor Company Fund, Tony Michaels, President & CEO of The Parade Company, Ford team members and the community. The Parade Company and Ford Motor Company unveiled a scenic new float, “Powering the Community,” today at The Parade Company Studio as a massive caravan of floats began to make their way downtown.
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June 2023
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